The Truth About Thread Count


You’ve made your bed, now lie in it. But don’t let other companies lie to you about the importance of thread count.

Thread count is just the number of vertical and horizontal threads per square inch. 200 vertical threads woven with 200 horizontal threads produce a thread count of 400. As there are only so many threads that can fit in that space, any sheets claiming a thread count of much higher are hoping you’re too sleepy to ask more questions.

When Consumer Reports did ask questions, they found that to achieve an inflated number to market to customers, manufacturers use thinner strands of fabric twisted together as if they were one. Then they double, triple or even quadruple the thread count, which ups the magic number but does not improve the quality of the sheet. These threads, referred to as multi-ply, are weaker and will not stand the test of time.

What we found was that a higher thread count only means a higher quality fabric if the fiber, ply count, and weave are also of a higher quality. So here at Hoot, we focus on our high caliber fiber, single-ply threads, and a soft sateen weave to make sure you sleep soundly.